Factory Nutrition & Wellness:
Taking a Brick-and-Mortar Brand Online in Under Two Weeks
Factory Nutrition & Wellness came to Hatana as an established brick-and-mortar business without a professional digital platform to match the quality of its in-store experience.
We started by completely redesigning the brand identity, beginning with a new logo and visual direction. From there, Hatana built a full WordPress and WooCommerce website that allows Factory to sell its top-performing products online, promote its coaching services, and connect with customers beyond its physical locations.
The complete transformation moved from creative direction to a launch-ready e-commerce platform in less than two weeks.
Result Highlights
The project began with a full refresh of Factory’s image.
Hatana created a stronger logo, more professional visual direction, and a brand system designed to work consistently across the storefront, website, social content, product marketing, and future campaigns.
The goal was to preserve the energy of the existing business while giving it a more recognizable and scalable identity.
Factory previously relied primarily on its physical retail presence.
Hatana built a professional online storefront that allows the business to reach customers beyond its local market and sell its strongest-performing product categories around the clock. The new platform presents supplements across categories including protein, pre-workout, creatine, vitamins, wellness, weight-management products, and nootropics.
This gives Factory a new revenue channel without losing the personal service that made the brick-and-mortar business successful.
Rather than overcomplicating the initial launch, Hatana focused the website around Factory’s most important products and categories.
The store was structured to make it easier for customers to browse featured products, understand the available options, and purchase the same types of performance and wellness products they would normally find in person.
This focused catalog gives the business a strong starting point while leaving room for future expansion.
Factory offers more than products, so the website needed to reflect more than a retail store.
Hatana created a dedicated path for promoting personalized coaching, nutrition, recovery, and wellness programs. The live website now presents coaching as a core part of the brand and gives visitors a clear way to begin their journey.
This allows Factory to package its in-person knowledge and expertise into a service that can be marketed more professionally online.
Hatana moved quickly from brand direction to full website deployment.
In less than two weeks, the project progressed through logo redesign, visual planning, WordPress development, WooCommerce setup, product organization, coaching presentation, policy implementation, mobile optimization, and launch preparation.
The accelerated turnaround gave Factory a professional online presence without slowing down its existing retail operations.
Project Scope Line
Logo Redesign / Brand Identity / WordPress / WooCommerce / Product Catalog / Coaching Services / Mobile Optimization / Strategic Growth